SEO Company Eagan MN | The Importance of Mobile Search Marketing

The rise of mobile marketing is crucial to understand as the digital market continues to push for instant access. Obtaining information and sharing it are all at our fingertips. Users want results at their dispense easily and effectively. That's why it is so important that businesses accommodate those needs through mobile. If you're not accompanying the mobile users group, you will be missing out on a large demographic of possible customers. What does this mean? Limiting your potential of sales and growth in the market.

SEO Company Eagan MN | Mobile-friendly Platforms for Mobile Users

Mobile-friendly Websites

Over 50% of website viewing across the web are from mobile usage. Over 80% of users will bounce from a website and would not recommend the business if it has poor web design and is not mobile-friendly. That's quite the statistic on why you need to accompany mobile user needs. If you appear on a mobile search, users will click to your website where it should provide good user experience on their end. The first step is to make your website responsive - content and viewing experience functions to the viewing screen of the user. Whether they are on PC, tablet, or mobile, the design of your website is reactive to each medium. This can help your load speed on mobile as well as anything that takes over 3 seconds to load is TOO LONG. Decrease the bounce rate from your website by going mobile-friendly.

Social Media

All of the top social media such as Facebook, Instagram, and Twitter are indefinitely mobile-friendly already. However, you need a good online presence on these platforms as mobile users engage largely on social media. Respectively, most social media viewing is through mobile. While you have a website, you should also have engaging content on your social media as well. Users use this as credibility of your business. Share updates of your business, news and events, and share other great content your users would like, driving users to follow you and participate; this will increase you exposure and visibility across the web.

Email Campaigns

If you involve email campaigns within your business practice, it is important that the emails can also be viewed efficiently on mobile. About 55% of emails are opened on mobile. Again, that's a large group of users you don't want to cut out from further business because your content is unaccommodating to their medium. Most businesses use emails to announce news, events, sales, and inform users of other services. This can drive users and customers towards organic mobile searches later on.

SEO Company Eagan MN | Mobile Search's Power on the Web

These stats and tips should be driving you towards mobile-friendly practices. Keep in mind that Google is also pushing mobile first indexing; your mobile website is the first to be indexed and is used as basis of your ranking. If you're not mobile-friendly, your ranking is taking a direct hit. It is obviously critical to appeal to mobile users as they do most of their searches and viewing on mobile. Optimizing for mobile helps your SEO as it improves positive ranking, moving you to appear in the top search results on mobile.

Local Web Designer Eagan MN | Portkey SEO Solutions

At Portkey SEO Solutions, your local website design and SEO company in Eagan, MN, we offer the following services: Content Marketing Strategy, Web Design, Web Development, Mobile Marketing, Digital Consultancy, Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Conversion Rate Optimization, Online Presence Analysis, Reputation Management, Custom Promotional Products, and Custom-Made Business Cards.

Local Web Designer Eagan MN | Call us today at 651.500.6289!

Portkey SEO provides search engine optimization through tactical website analysis and online marketing services. The primary purpose of our services is to provide our clients with more business. You might know that your product or service is the best. We will help make sure everyone else knows that as well. That is what we do! We achieve this by keeping our clients up-to-date and involved in the optimization process of their business website by providing weekly reports and 24/7 availability to take any questions or concerns. Web development and SEO services we provide include increasing website traffic, improving keyword efficacy, monthly optimized blog posts, external links and backlinks, management of all social media outlets, website design and development, and overall increased website ranking. We love our customers and strive to achieve and maintain the results we promised! Call us at 651.500.6289 for more information from your local Minnesota Online Marketer in Eagan, MN!